Inside the Newsroom: What Journalists Want from Publicists

Step inside the fast-paced world of the newsroom with Alison Maloni, CEO of Alison May PR, in this free virtual session on September 19th. Journalists work around the clock, juggling breaking news, strict deadlines, and directives from editors—while their inboxes overflow with pitches. After more than a decade inside both local and national newsrooms, Alison knows exactly what makes a pitch stand out from the noise. She’s worked alongside bookers and producers, witnessing firsthand how they evaluate stories and select their ideal guests.

In Inside the Newsroom: What Journalists Want from Publicists, Alison will reveal insider secrets only those within a newsroom truly know. She’ll share what producers and bookers discuss when deciding whether to greenlight a segment, the best practices publicists must follow to rise above the clutter, and how to build lasting, credible relationships with journalists. Whether you’re new to media pitching or looking to refine your approach, this training will give you the clarity and tools you need to consistently secure coverage.