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VIRTUAL CONFERENCE on Feb. 15, 2024 12-4:15 p.m. Eastern Tim
BRAND STORYTELLING VIRTUAL CONFERENCE
Learn to Craft a Compelling Narrative through Words, Visuals, and Social Media! Gain hands-on experience and insider insights to transform your storytelling skills and elevate your brand's impact. Led by industry luminaries Kristin Graham, Jim Ylisela, Tom Corfman, Carlos Gil and Professor Anna Feigenbaum.
What you receive with your registration
4 Hours of Training
4 Hours of Training
4 Hours of Training
Speaker Handouts
4 Hours of Training
4 Hours of Training
On-Demand Recording
4 Hours of Training
On-Demand Recording
Session 1: 12:00 - 12:30 P.M. ET
NARRATIVES THAT RESONATE: UNLock THE POWER OF BRAND STORYTELLING WITH KRISTIN GRAHAM
Join Kristin Graham, a seasoned communicator from Amazon Web Services, as she delves into the art of brand storytelling. In this dynamic opening session, she will share her journey from journalism to leading employee communications, highlighting the transformative power of persuasive messaging in today's digital landscape. Get ready to be inspired by Kristin's expertise in crafting compelling narratives that captivate audiences, foster diversity, and shape brand identity.
Learning Outcomes:
- The Essence of Effective Storytelling: Learn how to weave engaging stories that resonate with your audience, enhancing brand loyalty and perception.
- Communication in a Digital Age: Insights into choosing the right platforms and mediums for your message to maximize impact and reach.
- Diversity and Inclusion in Narratives: Understand the importance of incorporating diverse perspectives in storytelling to enrich your brand's voice and appeal.
- Brand Storytelling with AI and Data: Explore the integration of cutting-edge technologies like AI and data analytics in crafting and enhancing your brand's narrative.
- Personal Journey to Professional Insights: Gain valuable lessons from Kristin's transition from journalism to tech leadership, and how these experiences shaped her approach to storytelling and brand development.
Kristin Graham,
Founder and Chief Word Nerd - Unlock the Brain
SESSION 2: 12:30 - 2:00 P.M. ET
The Pulse of Storytelling: Crafting a Dynamic Brand Newsroom
Embark on a comprehensive journey to build your own Brand Newsroom in this 1.5-hour workshop led by Jim Ylisela and Tom Corfman. With Ylisela's deep expertise in brand journalism and Corfman's background in ESG and investigative reporting, this session offers unique insights into creating a dynamic, ethical newsroom that drives your brand's narrative. Learn the essentials of team collaboration, agile content creation, and effective storytelling that resonates with your audience and upholds your brand's values.
Learning Outcomes:
- Synergy in Storytelling: Strategies for seamless collaboration between marketing, PR, and journalism teams to ensure consistent, impactful brand messaging.
- Content Creation with Integrity: Master the balance between engaging storytelling and responsible journalism in your brand newsroom.
- Agility in the Digital Age: Techniques for quick adaptation to trends and news, ensuring your brand's narrative is always relevant and engaging.
- Measuring Newsroom Success: Learn how to evaluate the effectiveness of your brand newsroom in real-time and refine strategies for ongoing improvement.
- Case Studies of Success: Draw inspiration from real-world examples and experiences shared by Ylisela and Corfman, showcasing the power and impact of a well-run brand newsroom.
Jim Ylisela, RCG
Tom Corfman, RCG
SESSION 3: 2:15 - 3:15 P.M. ET
Data Storytelling Unleashed: Transforming Numbers into Stories with Professor Anna Feigenbaum
Join Professor Anna Feigenbaum in an expanded exploration of data storytelling in this insightful session. Whether you're already a data enthusiast or just starting out, you'll discover how to turn intricate data into engaging, human-centered narratives. This session goes beyond the basics, introducing you to a range of techniques from creating simple, yet effective infographics using tools like Canva, to understanding complex topics through award-winning projects.
Professor Feigenbaum will guide you through customizing content for varied data literacy levels, adding character and narrative to data, and mastering the art of impactful data visualization. You'll see practical examples ranging from corporate storytelling using a blend of institutional, event, and social media data, to advanced data comics that simplify complex issues like COVID-19 data literacy.
Learning Outcomes:
- Customizing Data for Diverse Audiences: Tailor data storytelling to different levels of understanding, with examples from basic Canva infographics to comprehensive data narratives.
- Humanizing Data: Techniques to infuse data with character and narrative, making it relatable and captivating.
- The Four Pillars of Data Visualization: Explore the key elements that make data visualizations both effective and compelling.
- Applying Theory to Practice: Gain insights into applying these techniques across fields, showcased through various examples, including award-winning projects.
- DIY and Advanced Projects: From do-it-yourself infographics to complex, investigative data stories, learn to navigate the spectrum of data storytelling.
Professor Anna Feigenbaum,
Bournemouth University
SESSION 4: 3:15 - 4:15 P.M. ET
Transforming Digital Engagement: Harnessing AI in Social Media Storytelling with Carlos Gil
In today's fast-paced digital landscape, tailoring content to engage diverse audiences across various platforms is crucial. In this one-hour session, Carlos Gil, a renowned social media marketing consultant and bestselling author of "The End of Marketing," will share his expertise in AI-driven storytelling. Gil, recognized for his innovative approach in digital and social media marketing with experience at LinkedIn, BMC Software, Save-A-Lot, and Winn-Dixie, offers a deep dive into the intersection of AI, social media, and brand storytelling.
Learning Outcomes:
- Advanced Writing Techniques with ChatGPT: Learn how to enhance your writing process, swiftly produce engaging content, and retain your unique voice, under the guidance of an industry expert.
- AI-Enhanced Visual Content Creation: Discover the integration of AI tools, including Canva, for the automatic generation of eye-catching brand imagery.
- Audience-Centric Copywriting with AI Assistance: Understand how to craft copy that reflects the voice and tone of your target market, aligning with your brand's identity, using insights from an author who understands the pulse of social media and AI.
- Leveraging AI for Impactful Storytelling: Use AI analytics to tailor stories that leave a mark, and learn how to integrate AI into your SEO strategies.
- Demystifying AI and Copyright: Navigate the complexities of AI in creative processes with strategies to protect your personal and brand interests, drawing from Carlos' vast experience in the field and entrepreneurial ventures."
Carlos Gil,
Bestselling Author, "The End of Marketing"
