Stay ahead in the rapidly evolving world of digital communications. Our Master Class Series ensures you don't fall behind in the modern content creation landscape.
Delve into two distinct master classes led by industry experts and AI pioneers: Steve Crescenzo, Cindy Crescenzo and Karrie Sullivan, offering unparalleled insights into the forefront of digital communication strategies.
In today's dynamic digital landscape, mastering the synergy between authentic content and advanced AI-driven strategies is paramount for communicators. The "AI-Enhanced Content Strategy: A Two-Part Master Class Series" offers an unparalleled opportunity to delve deep into this fusion, ensuring that attendees are equipped to navigate the complexities of modern communication. With AI playing an increasingly pivotal role in content optimization, personalization, and analytics, understanding its intricacies is vital. Attending this event will empower communicators to harness the capabilities of AI, transforming not only the efficiency of their content strategies but also magnifying their impact. In a world where staying relevant means staying updated, this master class is an essential step towards future-proofing your communication endeavors.
In the end, you live or die with the quality of your content.
Yes, having the right mix of vehicles and channels matter. Yes, having a good strategy that integrates internal and external communications matter. Yes, getting buy-in from senior leadership to craft transparent communications matter.
But none of that matters if your content sucks.
Corporate Communicators are living in a Renaissance-like era, with so many tools at their disposal: Personalized technology, internal and external social media, infographics, podcasts, cell-phone videos, animation, user-generated content . . . the possibilities are endless.
But not if your content doesn’t cut through the endless corporate clutter and engage, inform, and motivate your most important audiences—internally and externally.
In our new Content Master Class, you’ll learn:
Generative AI will disrupt business operations: talent shortages, supply chain challenges, and personalization will continue to drive accelerated digital and business transformation. Communicators are at the apex of both change and their own disruption. We must simultaneously allay fear of employees that their jobs will be taken by AI, project digital forward strategy to external constituents, and facilitate transformation to drive employee adoption.
Building on the morning master class, our afternoon session will focus on the touchpoints between corporate communications and artificial intelligence. The first segment of the afternoon will delve into using artificial intelligence to both make our communications more efficient as well as improve performance. The second half of our afternoon session will discuss the use of AI to support communicators as they drive change management and adoption of both digital and business transformation.
In this AI-forward session you’ll learn:
Karrie Sullivan READ BIO
Culminate Strategy Group