Unlock the power of words and creativity as we delve into the art of storytelling, master the craft of business writing, refine your editing skills with an Associated Press expert, and explore the fascinating world of writing with AI in this 4 hour virtual conference.
Embark on an extraordinary journey into the art of storytelling and writing. Unleash the power of emotion in modern branding, learn to craft compelling narratives that captivate your audience, elevate your business communication, and embrace the potential of AI to empower your creativity. With expert insights, interactive sessions, and practical tips, this event promises to unlock the secrets that will transform your writing and storytelling skills. Join us for an immersive experience where creativity knows no bounds and the written word becomes a force to be reckoned with.
What you'll learn:
Original Air Date:
Thursday, August 24, 2023
12:00 - 4:00 p.m. ET
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Embark on a thrilling exploration of modern branding in this dynamic session where empathy-driven strategies join hands with the art of storytelling. We'll unravel storytelling truths along with the subtleties of human reactions, demonstrating how to blend them into your brand's tale cleverly and crafting captivating and influential brand narratives that strike a chord with your audience.
Marcus Nelson, Brand Storytelling
There is an old saying: “No child will ever ask you to read them a press release at bedtime. They want you to tell them a story.” Well, so do your employees, your customers, your leaders, and all of your audiences. In this fun session, employee communications expert Steve Crescenzo will show you:
Steve Crescenzo, Crescenzo Communications
Becoming a better business writer is an important goal for all professionals. So much of what we communicate these days is through email, and other abbreviated content, that we need to get to the point quickly to achieve results. With stronger fundamentals, you can be more effective and efficient when writing. Building on what most pros already know, we’ll cover important aspects of what makes writing “good” and why that matters. We will also address ways to continue to improve your writing, and even enjoy it more as an important communications tool for reaching key audiences.
Jill Stewart, Stewart Communications, Ltd.
The challenges of turning in a finely tuned story or news release are even bigger if you save revisions for the end of the process. The AP Stylebook's self-editing checklist is a new tool for reporting and writing that you can apply to your own work. Jeff McMillan is a longtime Associated Press editor and writer and is one of the members of the AP Stylebook team. In this presentation, he will address key points of self-editing that can help you make your writing airtight.
Jeff McMillan, Associated Press
In the age of Artificial Intelligence, writers need not fear a sci-fi apocalypse, but it's essential to understand AI's increasing relevance in the creative landscape. In this session you will delve into the current state of AI for creatives, understand its long-term implications, and learn how you can harness this transformative technology to enhance your work. This session aims to alleviate anxieties surrounding AI and empower you with the knowledge to make the most of its potential in your workplace.
Key Takeaways: After this session, you will successfully:
Pioneer Development Group