ON DEMAND VIDEO
Storytelling & Writing Virtual Conference
Unlock the power of words and creativity as we delve into the art of storytelling, master the craft of business writing, refine your editing skills with an Associated Press expert, and explore the fascinating world of writing with AI in this 4 hour virtual conference.
Session 1
Brand Humanics & Storyselling: Unearthing the Power of Emotion and Story in Today's Branding
Embark on a thrilling exploration of modern branding in this dynamic session where empathy-driven strategies join hands with the art of storytelling. We'll unravel storytelling truths along with the subtleties of human reactions, demonstrating how to blend them into your brand's tale cleverly and crafting captivating and influential brand narratives that strike a chord with your audience.
Key Takeaways:
- Transform your marketing strategy through brand storytelling.
- Craft impactful brand narratives using storytelling principles and human behavior.
- Captivate your audience with dynamic brand personas and immersive environments.
- Create emotionally engaging brand experiences for your consumers.
- Continually improve your brand storytelling skills with practical tips and exercises.
- Harness the power of AI in storytelling to enhance your brand narrative.
Marcus Nelson, Brand Storytelling
SESSION 2
Once upon a time in [insert organization] How to tell your organization’s most important Stories
There is an old saying: “No child will ever ask you to read them a press release at bedtime. They want you to tell them a story.” Well, so do your employees, your customers, your leaders, and all of your audiences. In this fun session, employee communications expert Steve Crescenzo will show you:
- How to tap into the power of storytelling to engage your most important audiences — internal and external
- The one element every story must have if you want people to read it
- How to find and dig out the best, most compelling stories in your organization
- Interviewing techniques that will help you uncover “storytelling gold”
- How to use multimedia elements to enhance your online content
- How to use internal stories to build your external brand
Steve Crescenzo, Crescenzo Communications
SESSION 3
Best Practices for Better Business Writing
Becoming a better business writer is an important goal for all professionals. So much of what we communicate these days is through email, and other abbreviated content, that we need to get to the point quickly to achieve results. With stronger fundamentals, you can be more effective and efficient when writing. Building on what most pros already know, we’ll cover important aspects of what makes writing “good” and why that matters. We will also address ways to continue to improve your writing, and even enjoy it more as an important communications tool for reaching key audiences.
Key Takeaways:
- Reminders of basic writing techniques that need a brush-up.
- Ways to ensure your writing is clean, clear, and concise.
- Techniques for analyzing what makes writing “good” and how to emulate the best writers.
- Attention-getting & organization techniques to help the audience scan and absorb your content quickly.
- An understanding of “what’s in it for me” from the perspective of your audience.
- Resources to build on your writing, editing, and proofing skills.
Jill Stewart, Stewart Communications, Ltd.
SESSION 4
Editing Yourself: Checklist for Self-Editing (and for Reporting and Writing)
The challenges of turning in a finely tuned story or news release are even bigger if you save revisions for the end of the process. The AP Stylebook's self-editing checklist is a new tool for reporting and writing that you can apply to your own work. Jeff McMillan is a longtime Associated Press editor and writer and is one of the members of the AP Stylebook team. In this presentation, he will address key points of self-editing that can help you make your writing airtight.
Key Takeaways:
- General tips for self-editing
- Ensuring accuracy and inclusivity
- Using clear, direct language
- Organizing your story
- Incorporating visual elements
- Other AP Stylebook resources
Jeff McMillan, Associated Press
SESSION 5
Empowering Creativity: Embracing AI in the Writing World
In the age of Artificial Intelligence, writers need not fear a sci-fi apocalypse, but it's essential to understand AI's increasing relevance in the creative landscape. In this session you will delve into the current state of AI for creatives, understand its long-term implications, and learn how you can harness this transformative technology to enhance your work. This session aims to alleviate anxieties surrounding AI and empower you with the knowledge to make the most of its potential in your workplace.
Key Takeaways: After this session, you will successfully:
- Identify various AI tools that can support and enhance your writing process.
- Learn effective prompts to optimize AI assistance and creativity.
- Understand the role of AI in different environments, including agencies, corporate/government communications, and more.
- Recognize the strengths and limitations of AI, enabling you to make informed decisions about its integration into your creative future.
Christopher Alexander,
Pioneer Development Group
