VIRTUAL CONFERENCE | AUGUST 22, 2024 | 12:00-4:30 PM ET
Storytelling & Writing Virtual Conference
Unlock the power of words and creativity as we delve into the art of storytelling, concise communication, and persuasive writing. Unlock the secrets to engaging your audience, enhancing your brand, and boosting productivity with innovative AI tools in this dynamic, half-day event.
Session 1 - 12:00 p.m. - 12:45 p.m. ET
Shaping Influence: The Power of Innovative Storytelling
In today's competitive landscape, mastering the art of storytelling is crucial for driving corporate influence and impact. This session will delve into the strategies and techniques that top communications managers use to craft compelling narratives. Learn how to use the five Ps to harness the power of storytelling to elevate your brand, engage stakeholders, and drive meaningful change within your organization.
Key Takeaways:
- Enhance Brand Image: Discover how innovative storytelling can elevate your brand and resonate with your target audience.
- Engage Stakeholders: Learn techniques to captivate and maintain the interest of key stakeholders through compelling narratives.
- Drive Corporate Influence: Understand how to use storytelling to influence decisions and shape perceptions within and outside your organization.
- Foster Organizational Change: Gain insights into how effective storytelling can drive internal change and motivate your team.
- Boost Communication Skills: Improve your overall communication strategies by integrating storytelling to make your messages more impactful and memorable.
Aimee Riordan,
Microsoft
SESSION 2 - 12:55 P.M. - 1:55 P.M. ET
Unlocking Persuasive Writing: The Art and Science of Rhetoric
Unlock the secrets of persuasive writing with expert speechwriter and public speaking trainer Guy Doza. In this engaging session, you'll explore the techniques and strategies that make rhetoric a powerful tool in the modern world. Discover how to craft compelling messages, captivate your audience, and leave a lasting impact through the art of persuasive writing. Guy Doza's insights are further enriched by his book, 'How to Apologise for Killing a Cat,' now available on Amazon, from the Canbury Press website, and in all major bookstores!
Key Takeaways:
- Enhance Persuasive Skills: Learn the core principles of rhetoric to create influential and convincing content.
- Engage and Captivate: Develop techniques to capture and maintain your audience's attention.
- Boost Confidence: Gain practical tips to improve your speechwriting and public speaking confidence.
- Effective Communication: Understand how to convey your message clearly and persuasively in various contexts.
- Real-World Examples: Get inspired by real-life examples and insights from Guy Doza's extensive experience and his acclaimed TEDxTalk.
Guy Doza,
Cambridge Speechwriter
SESSION 3 - 2:00 - 2:30 p.m. ET
Smart Brevity: Mastering Concise Communication in Corporate Messaging
Discover the power of Smart Brevity with Julie Knight, Senior Principal of Employee Communications at Northrop Grumman. In this session, Julie will share insights and techniques from her extensive experience in managing newsletters, crafting inspirational stories, and simplifying corporate communications. Learn how to create impactful messages that engage and inspire, using the principles of Smart Brevity to enhance your communication strategy.
Key Takeaways:
- Enhance Communication Efficiency: Learn to convey your message clearly and concisely, saving time and capturing attention.
- Engage Employees: Discover how to write engaging and inspirational stories that resonate with your audience.
- Strategic Planning: Gain insights into creating effective communication plans that align with your organization's goals.
- Simplification Techniques: Master best practices for simplifying complex information without losing impact.
- Leadership Support: Understand how to support and enhance site leadership communications through strategic brevity.
Julie Knight,
Smart Brevity Evangelist
SESSION 4 - 2:35 P.M. - 3:35 P.M ET
Master the Art of Corporate Storytelling
There is an old saying: No child will ever ask you to read them a press release at bedtime. They want you to tell them a story. Well, so do your customers, your employees, and your fans on social media. This workshop will deliver case studies and best practices that will help you find and tell your organization's most important stories.
Key Takeaways:
- How to tap into the power of storytelling to engage your most important audiences
- How to take those tired, old corporate stories and flip them upside down — so that people actually pay attention to them
- How to find and use the one element guaranteed to make your content more compelling: PEOPLE
- How to write effective feature leads that pull people into your content . . . and keep them reading
- How to tap into the best source of your organization’s stories: your employees
- How AI can actually help you tell better stories
Steve Crescenzo,
Crescenzo Communications
SESSION 5 - 3:40 P.M. - 4:05 p.m. ET
Writing for Your Audience: Tailoring Your Content to Resonate
Join Lauren Perna, founder of Lauren Perna Communications, for an engaging session on mastering the art of writing for your audience. With nearly 20 years of experience in helping businesses elevate their visibility, Lauren brings a wealth of knowledge in content writing, copywriting, and digital communications. This session will explore how to effectively tailor your writing to fit the specific needs of your audience, whether it’s based on discipline or community location, such as writing for a blog, LinkedIn, or other social media platforms.
Key Takeaways:
- Audience Analysis: Learn techniques for understanding your audience’s needs, preferences, and behaviors to create more impactful content.
- Authentic Storytelling: Discover how to craft stories that feel genuine to your brand while resonating deeply with your audience.
- Platform-Specific Writing: Gain insights into adapting your writing style for different platforms, including blogs, LinkedIn, and various social media channels.
- Enhanced Engagement: Explore strategies for making your content more engaging and relevant to your target audience.
- Effective Communication: Understand the principles of clear and compelling communication to better connect with your readers.
Lauren Perna,
Lauren Perna Communications
SESSION 6 - 4:05 P.M. - 4:30 p.m. ET
Enhancing Your Writing with AI: Tools and Techniques for Productivity
Discover how AI can elevate your writing process in this insightful session. While great writing starts with you, AI tools can help enhance, edit, and boost productivity. Learn to use AI for maintaining AP style, avoiding passive voice, converting text to HTML, and more. Understand how to train AI to match your voice, rewrite for social media, and remove spam words from emails.
Key Takeaways:
- AI Integration: Seamlessly incorporate AI tools to maintain style and avoid passive voice.
- Efficiency Boost: Use AI to convert content into different formats, like HTML.
- Voice Training: Train AI to capture your unique writing style.
- Content Adaptation: Rewrite content for various social media platforms with AI.
- Email Optimization: Refine emails by removing spam words with AI.
Christopher Alexander,
Pioneer Development Group
