VIRTUAL CONFERENCE | July 24, 2025 | 12:00-5:00 PM ET
The Video Storytelling Virtual Conference
Strategy, Story, and Standout Content
Master the art of video for modern storytelling in this fast-paced virtual event. From brand storytelling and social video to strategy and smart AI tools, you’ll learn to craft video that connects, converts, and gets shared.
RECORDING INCLUDED
Session 1 - 12:00 p.m. - 1:30 p.m. ET
Video Content Creation Made Easy: From Gear to Greatness
Creating consistent, high-quality video content doesn’t have to be overwhelming—or expensive. Whether you’re producing thought leadership clips, internal videos, or client-facing interviews, this session will demystify the process and give you a clear path from concept to publish-ready content. A. Lee Judge, veteran B2B marketer and Co-founder of Content Monsta, will walk you through practical tools, smart workflows, and real-world advice for producing impactful video content with the team (and tech) you already have.
Key Takeaways:
- Equipment Essentials: What you actually need—and don’t need—for professional-grade video
- Interview Like a Pro: How to lead expert conversations that deliver value and build trust
- Content with Purpose: Aligning your video topics with marketing and sales objective
- Repurpose with Intent: Turn one interview or talking head into a content campaign
- Confidence On-Camera: Tips for helping executives, teammates, or yourself show up naturally on video
A. Lee Judge
Chief Marketing Officer, Content Monsta
SESSION 2 - 1:30 P.M. - 2:30 P.M. ET
From Studio to Strategy: Creating Scalable Video for Learning and Internal Comms
When you’re supporting over 100,000 learners across global teams, video isn’t just content—it’s infrastructure. In this behind-the-scenes session, Microsoft’s William Flash shares how his team manages five international studios and delivers high-impact, low-cost video content that empowers employees, drives digital transformation, and scales learning across continents.
Whether you're building a studio setup or producing internal video on a budget, William will break down what it takes to design a sustainable, strategy-first approach to employee video. From content planning and scripting to production workflows and voiceover delivery, this session is your blueprint for creating video that educates, inspires, and aligns teams.
Key Takeaways:
- Production at Scale: How to manage global video operations without sacrificing quality
- Learning-Focused Storytelling: What makes internal training content engaging and effective
- Studio Secrets: Tips on gear, team structure, and workflows from a five-studio operation
- Being the Talent: How to coach speakers, step in front of the camera, and bring clarity to complex topics
- From Cost Center to Value Driver: How to position your video team as a strategic partner, not just a service provider
SPEAKER COMING SOON
Fortune 100 Company
SESSION 3 - 2:30 - 3:15 p.m. ET
Beyond the Feed: Building Video Campaigns That Convert
Video isn’t just a content trend—it’s a business driver. But making it work means going far beyond just posting to the feed. In this session, we’ll dive into how modern marketers are using video across every stage of the funnel—from awareness to conversion—on platforms like CTV, Meta, YouTube, and more. You’ll learn the difference between brand storytelling and performance-driven creative, and how to combine the two to drive measurable results. Whether you’re crafting webinars, paid ads, or organic video, we’ll cover how to create with purpose, repurpose content effectively, and build a scalable system for sustainable success.
Key Takeaways:
- The video strategy stack: How to use CTV, social ads, webinars, and organic content together
- Crafting high-performing webinars that don’t lose your audience halfway through
- How to scale short- and long-form content with a lean, repeatable production workflow
- Smart repurposing: Turn one video into a multi-platform campaign
- Align every video with business goals—brand, performance, or both
David Siciliano
Creative Director, Savvy Studios
SESSION 4 - 3:15 P.M. - 4:00 P.M. ET
Short-Form, Big Impact: How to Tell Your Brand Story on TikTok and Instagram Reels
Short-form video isn’t just entertainment—it’s one of the most powerful tools for brand visibility, connection, and growth. In this high-energy session, Keenya Kelly will show you how to use TikTok and Instagram Reels to bring your brand to life in ways that resonate, convert, and stick. Whether you’re a team of one or part of a larger communications strategy, you’ll walk away with the confidence and clarity to show up on camera, develop scroll-stopping content, and build lasting engagement in under 60 seconds.
Key Takeaways:
- Reels vs. TikTok: Understanding the nuances of each platform and what performs best on both
- Your Brand, Your Voice: How to show up consistently while staying authentic to your message
- From Views to Value: Turning attention into action with clear, strategic content
- Creating Without Burnout: A repeatable system for ideation, filming, and posting that saves time and builds momentum
- Real-World Wins: Case studies of brands and individuals who’ve turned short-form into long-term success
Keenya Kelly
Video Marketing and Social Media Strategist at If You Create It
SESSION 5 - 4:00 P.M. - 4:45 p.m. ET
How to Start Using AI Video Now
AI tools like Sora, Runway, Midjourney, and Veo3 are no longer just experimental; they’re becoming essential parts of modern video production. But with great power comes great... workflow confusion, legal grey zones, and the occasional uncanny valley. We'll pull back the curtain on how to effectively integrate AI into your corporate video strategy. From real-world examples to workflow tips, and even a peek into emerging legal battles, this session is your fast track to understanding what’s possible, what’s risky, and what’s next.
Key Takeaways:
- The AI Workflow Blueprint: How to integrate tools like Sora, Runway, Elevenlabs, and Veo3 into a repeatable, scalable production process
- Prompt Like a Pro: Tips and tricks for getting consistent characters, styles, and results
- The Legal Grey Area: What you need to know about copyright, usage rights, and the implications of cases like Disney v. Midjourney
- Real-World Inspiration: Examples of AI-powered ads and videos that are already making waves—and what you can learn from them
- What to Do (and Not Do) Next: A pragmatic framework for getting started without risking your budget—or your brand reputation
Guy Bauer
Founder / Creative Director
Umault
