The Video Storytelling Virtual Conference

Creating consistent, high-quality video content doesn’t have to be overwhelming—or expensive. Whether you’re producing thought leadership clips, internal videos, or client-facing interviews, this session will demystify the process and give you a clear path from concept to publish-ready content. A. Lee Judge, veteran B2B marketer and Co-founder of Content Monsta, will walk you through practical tools, smart workflows, and real-world advice for producing impactful video content with the team (and tech) you already have.

Key Takeaways:

• Equipment Essentials: What you actually need—and don’t need—for professional-grade video 
• Interview Like a Pro: How to lead expert conversations that deliver value and build trust
• Content with Purpose: Aligning your video topics with marketing and sales objective 
• Repurpose with Intent: Turn one interview or talking head into a content campaign
• Confidence On-Camera: Tips for helping executives, teammates, or yourself show up naturally on video

Video isn’t just a content trend—it’s a business driver. But making it work means going far beyond just posting to the feed. In this session, we’ll dive into how modern marketers are using video across every stage of the funnel—from awareness to conversion—on platforms like CTV, Meta, YouTube, and more.  You’ll learn the difference between brand storytelling and performance-driven creative, and how to combine the two to drive measurable results. Whether you’re crafting webinars, paid ads, or organic video, we’ll cover how to create with purpose, repurpose content effectively, and build a scalable system for sustainable success.

Key Takeaways:

• The video strategy stack: How to use CTV, social ads, webinars, and organic content together
• Crafting high-performing webinars that don’t lose your audience halfway through
• How to scale short- and long-form content with a lean, repeatable production workflow
• Smart repurposing: Turn one video into a multi-platform campaign
• Align every video with business goals—brand, performance, or both

AI tools like Sora, Runway, Midjourney, and Veo3 are no longer just experimental; they’re becoming essential parts of modern video production. But with great power comes great... workflow confusion, legal grey zones, and the occasional uncanny valley. We'll pull back the curtain on how to effectively integrate AI into your corporate video strategy. From real-world examples to workflow tips, and even a peek into emerging legal battles, this session is your fast track to understanding what’s possible, what’s risky, and what’s next.

Key Takeaways:

• The AI Workflow Blueprint: How to integrate tools like Sora, Runway, Elevenlabs, and Veo3 into a repeatable, scalable production process
• Prompt Like a Pro: Tips and tricks for getting consistent characters, styles, and results
• The Legal Grey Area: What you need to know about copyright, usage rights, and the implications of cases like Disney v. Midjourney
• Real-World Inspiration: Examples of AI-powered ads and videos that are already making waves—and what you can learn from them
• What to Do (and Not Do) Next: A pragmatic framework for getting started without risking your budget—or your brand reputation