Strategy, Story, and Standout Content
Master the art of video for modern storytelling in this fast-paced virtual event. From brand storytelling and social video to strategy and smart AI tools, you’ll learn to craft video that connects, converts, and gets shared.
RECORDING INCLUDED
Why You (or Your Team) Should Attend?
Thursday, July 24, 2025
12:00 p.m. - 5:00 p.m. Eastern Time
Attendees Receive:
Creating consistent, high-quality video content doesn’t have to be overwhelming—or expensive. Whether you’re producing thought leadership clips, internal videos, or client-facing interviews, this session will demystify the process and give you a clear path from concept to publish-ready content. A. Lee Judge, veteran B2B marketer and Co-founder of Content Monsta, will walk you through practical tools, smart workflows, and real-world advice for producing impactful video content with the team (and tech) you already have.
Key Takeaways:
A. Lee Judge
Chief Marketing Officer, Content Monsta
Video production forms a critical component within a comprehensive content ecosystem. To optimize the use of AI tools alongside contemporary best practices, Will Flash (Worldwide Studio Lead), Dr. Hasan Rasheed (Senior Content Developer), and Orin Thomas (Principal Hybrid Cloud Advocate, author, and YouTube instructor) will outline strategic approaches for task prioritization and integration of skills in content development, video production, and AI utilization to enhance audience engagement.
This session addresses the development of video content with the following objectives:
Successfully implementing a large-scale video content strategy necessitates robust content development resources, demonstrated expertise in video production, proficiency with AI-driven content generation solutions, and an effective balance between agility and long-term planning.
Key Takeaways:
Video isn’t just a content trend—it’s a business driver. But making it work means going far beyond just posting to the feed. In this session, we’ll dive into how modern marketers are using video across every stage of the funnel—from awareness to conversion—on platforms like CTV, Meta, YouTube, and more. You’ll learn the difference between brand storytelling and performance-driven creative, and how to combine the two to drive measurable results. Whether you’re crafting webinars, paid ads, or organic video, we’ll cover how to create with purpose, repurpose content effectively, and build a scalable system for sustainable success.
Key Takeaways:
David Siciliano
Creative Director, Savvy Studios
Short-form video isn’t just entertainment—it’s one of the most powerful tools for brand visibility, connection, and growth. In this high-energy session, Keenya Kelly will show you how to use TikTok and Instagram Reels to bring your brand to life in ways that resonate, convert, and stick. Whether you’re a team of one or part of a larger communications strategy, you’ll walk away with the confidence and clarity to show up on camera, develop scroll-stopping content, and build lasting engagement in under 60 seconds.
Key Takeaways:
Keenya Kelly
Video Marketing and Social Media Strategist at If You Create It
AI tools like Sora, Runway, Midjourney, and Veo3 are no longer just experimental; they’re becoming essential parts of modern video production. But with great power comes great... workflow confusion, legal grey zones, and the occasional uncanny valley. We'll pull back the curtain on how to effectively integrate AI into your corporate video strategy. From real-world examples to workflow tips, and even a peek into emerging legal battles, this session is your fast track to understanding what’s possible, what’s risky, and what’s next.
Key Takeaways:
Guy Bauer
Founder / Creative Director
Umault
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