ON DEMAND VIDEO
Visual Communications Virtual Conference
Master visual storytelling! Level up your video creation, digital signage, and graphic design skills.
SESSION 1
Building Castles, Not Walls: The Art of Playing Nice in the Brand Sandbox
A strong foundation is the first step to building a house and setting boundaries with your brand is your communication strategy’s foundation. In this session, you’ll see brand guidelines in action and how to not only get everyone to play nice in the brand sandbox but empower employees to boost your company’s brand. You’ll also see success stories including internal communication digital signage.
Key Takeaways:
- Acquire practical and inventive insights through exploring SAS' brand guidelines
- Grasp the essentials on how we systemize our operations for optimal efficiency
- Witness real-world examples of brand guidelines implementation and visual communications across our international campuses
- Enjoy an exclusive preview of the innovative evolution in SAS' forthcoming brand
SESSION 2
How to Enhance your Writing with Visuals: Images are the main point of entry
We can write beautiful and informative articles, stories, reports, but in a world dominated by visuals, how do we engage our audience into reading these narratives? In this session we will discuss the value of effective image making, and learn simple and effective ways to visually interpret and represent the content of your stories to create a complete package.
Key Takeaways:
- Start thinking visuals when writing your story
- Space and sketch: creating conditions for image creation
- Deconstructing the story to translate it to imagery
- Me, an artist? No need to go to art school to create visuals
- Simple illustration techniques can lead to excellent results
Elio Leturia, COLUMBIA COLLEGE READ BIO
SESSION 3
Visualizing Data: Design Principles for Impactful Infographics and Visualizations
Unleash the power of visual storytelling with Amy, an experienced designer. Discover design principles that enhance infographics, master audience-centric graphics, unlock the elements of a great infographic, and avoid common data visualization mistakes. Get ready to captivate your audience and revolutionize your data presentations.
Key Takeaways:
- Amy's design expertise: Discover how Amy leverages her design background to transform information into meaningful and clear visual representations.
- Enhancing infographics and visualizations: Learn valuable tips on utilizing design principles to create more impactful and effective infographics and visualizations.
- Considering the audience: Understand the importance of audience analysis and how to tailor graphics to suit specific mediums and target demographics.
- Elements of a good infographic: Explore the essential components that make up a well-designed and compelling infographic.
- Avoiding common mistakes: Identify and learn how to steer clear of common pitfalls when visualizing data, ensuring accuracy, clarity, and user engagement.
Amy Cesal, DATA VISUALIZATION SOCIETY
SESSION 4
Create Powerful Content through Emotional Visual Storytelling
When it comes to sharing a message with your viewers, one of the most effective ways of connecting with your audience is through emotional visual storytelling. In this session, you will learn about the foundational elements of building a powerful story and how that translates into building trust and inspired action with your viewers.
Key Takeaways:
- Discover effective ways to tell a story that engages and captivates your audience
- Understand why emotional storytelling is irreplaceable by AI
- Uncover strategies to find the heart of your story, enabling you to create compelling narratives that resonate with your audience
- Explore the essential components of the storytelling process and gain insights into how to effectively structure and deliver your message
- Discover techniques for building trust and authenticity with your viewers, fostering stronger connections and increasing the impact of your videos
Zynara Ng, Formerly GOOGLE READ BIO
SESSION 5
Death to the Corporate Video
Every day, innocent gigabytes of ones and zeros become imprisoned inside terrible videos. These videos include boring testimonials that no one will ever watch, animated videos that often start with "Meet [insert name here]," usually "Bob," event videos featuring close-ups of people eating fried coconut shrimp, stock footage of a busy intersection in Tokyo with words like "disruption" overlaid on it, and interviews of CEOs paired with shots of people walking down a hallway. Surely, you have come across these types of videos. Hopefully, you have not been guilty of creating one for your company. However, even if you are (as I am), there is still time to rectify the situation and set those gigabytes free.
Fortunately, there are time-tested methods to enhance the core of your message and create a compelling video that people actually want to watch. In this presentation, I will outline these methods and show you how to make a video that captures the attention and interest of your audience.
In this session, you'll learn to:
- Identify what makes your videos feel "corporate" to break free from monotony and add authenticity
- Generate great B2B video ideas by understanding your target audience's preferences and pain points
- Budget your videos to maximize ROI by considering production elements and distribution channels
- Successful videos have three traits: storytelling, emotional connection, and clear calls to action
- Avoid common pitfalls like excessive length, poor audio, and confusing messaging in video production
Guy Bauer, UMAULT
