AI-ENHANCED Content Strategy: A Two-Part Masterclass Series

In the end, you live or die with the quality of your content. 

Yes, having the right mix of vehicles and channels matter. Yes, having a good strategy that integrates internal and external communications matter. Yes, getting buy-in from senior leadership to craft transparent communications matter. 

But none of that matters if your content sucks. 

Corporate Communicators are living in a Renaissance-like era, with so many tools at their disposal: Personalized technology, internal and external social media, infographics, podcasts, cell-phone videos, animation, user-generated content . . . the possibilities are endless. 

But not if your content doesn’t cut through the endless corporate clutter and engage, inform, and motivate your most important audiences—internally and externally. 

In our new Content Master Class, you’ll learn: 

• Tried-and-true storytelling techniques to bring even the most boring corporate stories to life.
• The one element in you content that will get people to engage with your content.
• Three powerful user-generated content campaign strategies that win hearts and minds– inside and outside of your organization.
• Multimedia best practices – from audio to video to graphics– that bring your stories to life without breaking your budget.
• How to create integrated internal/external content campaigns that drive employee engagement andpromote your brand.
• Story planning that delivers. We’ll give you tools that are proven to make sure your content is strategic, creative and measurable at all times. 
• How to start incorporating AI tools such as chatGPT into your content.

Generative AI will disrupt business operations: talent shortages, supply chain challenges, and personalization will continue to drive accelerated digital and business transformation. Communicators are at the apex of both change and their own disruption. We must simultaneously allay fear of employees that their jobs will be taken by AI, project digital forward strategy to external constituents, and facilitate transformation to drive employee adoption. 

Building on the morning master class, our afternoon session will focus on the touchpoints between corporate communications and artificial intelligence. The first segment of the afternoon will delve into using artificial intelligence to both make our communications more efficient as well as improve performance. The second half of our afternoon session will discuss the use of AI to support communicators as they drive change management and adoption of both digital and business transformation. 

In this AI-forward session you’ll learn:

• Definition & Basics: An overview of AI and how it can be applied to communications.
• Current Technologies & Tools: Exploration of existing tools like chatbots, AI-driven analytics, social media automation, and cross-channel automation.
• Market Analysis & Personalization: Practical uses of AI for market analysis and personalizing communications based on consumer and employee behavior.
• Digital Transformation: Communications and Change Management as the rest of the company plans and adopts AI and digital strategy.
• Benefits, Challenges, Privacy & Compliance: Analyzing the advantages and potential obstacles in implementing AI for communications.