VIRTUAL WORKSHOP | April 9, 2024 | 12-4:30PM Eastern Time
SEO & Email Marketing for Communicators
Discover powerful SEO and email marketing secrets to revolutionize your marketing communication strategies.
What you receive with your registration
4 Hours of Training
4 Hours of Training
4 Hours of Training
Speaker Handouts
4 Hours of Training
4 Hours of Training
On-Demand Recording
4 Hours of Training
On-Demand Recording
Session 1: 3 Hours
Taking Your SEO to the Next Level in 2024
Leveraging Google for exposure is no longer a nice-to-have for PR, Marketing and Communication professionals – it’s a requirement. Learn how you maximize the visibility of your efforts to grow your results…and your personal brand.
And now Google is making SEO even more complicated with its use of AI. The Google Search Generative Experience changes are expected to drop this quarter and are expected to cause significant traffic losses for many websites. We’ll teach you what you need to know to prepare.
In this interactive presentation with group exercises on keyword research and content optimization, you’ll learn how to better leverage your work for SEO. Blogging, website content, press releases, and media interviews all play a vital role. Learn how to tweak your existing practices to make your work as Google-friendly as possible. And how to expand your personal brand along the way.
Learning Outcomes:
- Learn about Google’s upcoming AI algorithm changes – and how to prepare for it
- Leave with practical SEO tips you can start incorporating into your work tomorrow
- Start increasing awareness of your personal brand, and how that can in turn improve your returns in Google
- Identify tools and build a strategy for keyword selection
- Understand best practices for optimizing website, blog post, and press release content
- Select analytics metrics to show your impact
Billy Wright, Senior SEO Strategist
Justin Seibert, Founder and President
SESSION 2: 1 Hour
Making Your Email Marketing More Effective: A Guide for Communicators
As a professional marketing communicator you know how to write – but that’s just the start of crafting an effective email marketing campaign or program. There’s so much more. Join us and in just one hour you’ll get beyond the basics and learn how to really amplify the email marketing messages you send.
Learning Outcomes:
- How to best leverage AI to up your email marketing game – and save time (it’s not copywriting)
- Why layout and design matter – and how to optimize yours for performance
- What the 2024 Yahoo and Google guidelines require, how deliverability differs from delivery – and how to make sure your emails make it to the inbox
- How the 2021 Apple changes impacted open rates, which email marketing metrics really matter (it’s not opens or clicks) – and how to calculate and report on them
Jeanne Jennings,
CEO, Email Optimization Shop
