VIRTUAL CONFERENCE | May 21&23, 2024 | 1-4:30PM Eastern Time
AI ENHANCED Content Strategies
Elevate Messaging and Expand Output with AI
Uncover transformative strategies at our 2-Day Virtual Conference dedicated to enhancing storytelling and content creation.
What you receive with your registration
6 Hours of Training
6 Hours of Training
6 Hours of Training
Speaker Handouts
6 Hours of Training
6 Hours of Training
On-Demand Recording
6 Hours of Training
On-Demand Recording
Session 1: 1:00 - 2:00 P.M. ET
Digital Doppelgänger(s): How savvy teams are augmenting their unique talents using the magic of AI
Artificial Intelligence feels like magic. Draft a smart prompt, and presto! ChatGPT conjures up your blog posts, crafts your email campaigns, and devises your LinkedIn strategy. You can even commission Google Bard to respond to intricate customer inquiries!
AI is truly awe-inspiring. But most AI-generated content, emails, and strategies are generic at best - and nonsense at worst. That is - until you start building your Digital Doppelgänger.
Your Digital Doppelgänger is your AI-powered creative collaborator. Your virtual twin. They're your brainstorming partner, confidant, writing counterpart, and strategic advisor.
Your Digital Doppelgänger isn't just AI.
- They are IA - Intelligence Augmentation.
- They don't replace your skills.
- They enhance your talents.
(Of course, they have the power to destroy too.)
In this exhilarating 45-minute session, Andrew Davis (and his Digital Doppelgänger) will show you how to build your very own AI-powered creative collaborators. He'll show you the four-step iterative process one savvy marketer uses to augment their unique writing style, saving 39 valuable working hours. You'll even witness AI's power to destroy trust and learn the only way to avoid it.
Most importantly, Andrew will demonstrate why AI can make YOU more valuable than ever.
So, are you ready to create your first Digital Doppelgänger?
Andrew Davis
Author, "Brandscaping"
SESSION 2: 2:10 - 3:50 P.M. ET
Supercharge Your Content with AI
Simple strategies to partner with AI and create content that cuts through the clutter.
Here’s a secret formula for all corporate communicators: AI + Your Skills = a killer partnership that transforms the way you communicate. Join communication experts, Steve and Cindy Crescenzo of Crescenzo Communications as they walk through the latest strategies and tips for corporate communicators. No jargon, no complex theories—just real-world examples and actionable insights.
What You Will Learn:
- Say goodbye to 'ChatGPT speak’ as we cover the dos and don’ts when crafting copy with AI
- Discover the untapped potential of AI for your content strategy
- What AI will never quite master when it comes to our content
- Quick tips on training and coaching your AI tool to tighten up the copy it creates for you
Steve Crescenzo & Cindy Crescenzo
Crescenzo Communications
Session 3: 4:00 - 4:30 P.M. ET
Navigating the Now: The Dual Edges of AI in Shaping Tomorrow’s PR, Marketing and Communications
Join us for an enlightening fireside chat with Amber Mac, as we delve into the dual-edged sword of AI in today's PR, Marketing, and Communications landscape. Titled "Navigating the Now: The Dual Edges of AI in Shaping Tomorrow's PR, Marketing, and Communications," this session promises a riveting exploration of the current and future impact of AI on our industries. From enhancing productivity to navigating ethical concerns, Amber will share insights on leveraging AI to not only thrive but also ethically lead in our digitally-driven world.
Key Points Covered:
- The Present and Future of AI: Understanding where we stand with AI today and what the future holds for communicators.
- Ethical Implications and AI: Tackling the ethical concerns of using AI, from data privacy to misinformation, and how to navigate these challenges.
- AI's Role in Content Creation: How AI tools are revolutionizing content strategy, creation, and distribution for enhanced engagement and efficiency.
- Overcoming AI Challenges: Strategies for addressing common pitfalls and resistance within organizations and industries adopting AI.
- Leading with AI: Developing leadership qualities and strategies in an AI-enhanced work environment, ensuring teams remain innovative, ethical, and productive.
This fireside chat aims to equip PR, Marketing, and Communications professionals with the knowledge and strategies needed to harness the power of AI effectively, responsibly, and innovatively.
Amber Mac
Speaker, Author, Host, Entrepreneur
Session 4: 1:00 - 3:15 P.M. ET
The Synergy of Email Marketing and Social Media: Amplifying Your Brand Voice Across Channels
Explore how to effectively synchronize email marketing with social media strategies to amplify your brand’s voice and extend your reach. Learn how integrated campaigns can leverage both platforms for cohesive brand messaging, enhanced audience engagement, and increased return on investment. Discover practical techniques for integrating your marketing efforts across platforms, future-proofing your audience reach beyond the volatility of social media, and effectively monetizing your content. This session will dive into strategies for optimizing cross-promotion tactics, converting social media followers to stable email subscribers, and leveraging diverse monetization strategies to maximize revenue from your digital presence.
What You Will Learn:
- Implement Integration Techniques: Apply specific best practices to seamlessly integrate email marketing with social media efforts, enhancing your overall marketing strategy.
- Utilize Cross-Platform AI Tools: Master AI-driven tools and techniques that facilitate the creation of cohesive content that resonates across both email and social media platforms. Learn how to use AI to write engaging copy that sparks interaction and drives conversions.
- Optimize Cross-Promotion Tactics: Develop strategies to use email marketing to amplify social media campaigns and vice versa, maximizing reach and engagement.
- Future-Proof Your Audience Reach: With platforms like TikTok facing potential bans and others, such as Instagram, experiencing decreased organic reach, learn how to convert your social media audience to an owned channel like email. This strategy ensures continued access and engagement regardless of changes in social media policies or market dynamics.
- Monetization Strategies: Explore strategies for effectively monetizing your content across social media and email to maximize revenue generation.
Carlos Gil
Brand Evangelist for GetResponse
SESSION 5: 3:15 - 4:00 P.M. ET
Supercharging Productivity: Top 10 AI Tools for Today's Communicators
In this dynamic closing session with Karrie Sullivan of Culminate Strategy Group, discover how to turbocharge your productivity using cutting-edge AI tools. Titled "Supercharging Productivity: Top 10 AI Tools for Today's Communicators," this presentation will guide you through the most impactful AI technologies that are reshaping how we create, communicate, and operate in the PR, Marketing, and Communications industries. Join Karrie as she unveils the tools that are not just enhancing efficiency but also refining the quality of content across diverse platforms.
What You Will Learn:
- Essential AI Tools: Learn about the top 10 AI technologies that every communicator should use to enhance operational efficiency and content quality.
- Integration Tactics: Discover effective strategies for integrating these AI tools into your daily workflow to maximize your productivity and content management.
- Overcoming Implementation Challenges: Understand common hurdles in adopting new AI tools and strategies to overcome them smoothly.
- Measuring Impact: Find out how to measure the effectiveness of AI tools in your projects and workflows, ensuring that your investment in technology pays off.
- Future Trends: Gain insights into the evolving landscape of AI tools and what emerging technologies to look out for in the near future.
This session is designed to empower you with practical knowledge and insights into leveraging AI for substantial productivity gains in your professional realm.
Karrie Sullivan
Founder & CEO, Culminate Strategy Group
