VIRTUAL CONFERENCE | October 9, 2025 | 11:30-5:00 PM ET
Visual Communication & infographics Conference
Bring data to life. Build visuals that resonate.
Master the art of visual communication—covering everything from data storytelling and infographic design to AI-powered presentations, ethical visualization, and measurement strategies that prove ROI.
*RECORDING INCLUDED*
Session 1 - 11:30 p.m. - 12:00 p.m. ET
Visual Truth in the Age of AI: Ethics, Perception, and the New Rules of Trust
As AI accelerates how visuals are created, edited, and distributed, communicators face a new paradox: images have never been more persuasive—or more easily manipulated. This keynote examines what “truth” looks like in modern visual communication and offers practical guardrails for ethical creation and responsible use. We’ll explore how audiences form credibility judgments, what transparency really means in 2025, and how teams can deploy AI tools without eroding trust.
Key Takeaways:
- How audiences evaluate visuals today—and what actually moves trust up or down.
- Clear standards for disclosure, sourcing, and ethical use of visuals.
- Practical steps for vetting imagery before publication.
- Design and labeling practices that reduce misinterpretation.
- Building workflows that operationalize integrity.
SPEAKER
Announcing Soon
SESSION 2 - 12:00 P.M. - 2:00 P.M. ET
Visual Storytelling: From Infographics to AI-Powered Content
Infographics remain one of the most effective ways to transform complex data into clear, engaging stories—but the landscape of visual communication is rapidly evolving. In this hands-on workshop, Amy Balliett will guide you through the principles of great infographic design while also demonstrating how today’s AI tools can accelerate and enhance your creative process. You’ll learn how to craft visuals that resonate, avoid common pitfalls, and leverage AI to scale content across graphics, motion, and video—without losing your creative voice.
Key Takeaways:
- Apply the 7 Principles of Great Infographics to simplify complexity and engage audiences.
- Create professional visuals using widely available platforms like Adobe Illustrator and Canva.
- Discover how to use AI to brainstorm, refine, and scale visual assets while staying in control.
- Train AI to reflect your brand identity consistently across platforms and formats.
- Incorporate AI-assisted motion graphics and video to boost engagement.
Amy Balliet,
Killer Visual Strategies
SESSION 3 - 2:15 - 3:00 p.m. ET
AI-Powered Presentations: From Blank Slide to Brilliant Deck
AI can be a game-changing tool for presentations, helping us brainstorm, build, and prepare more effectively than ever before—but only if you know how to use it the right way. In this session, Libby Magliolo will show you how to make AI your presentation partner by applying the right tools and prompts at each stage of the process. From structuring your ideas, to generating visuals, to refining slide layouts, she’ll share practical examples that demonstrate how AI can save time while improving quality. Whether you’re preparing a boardroom pitch, an all-hands update, or a conference keynote, you’ll walk away with clear strategies to harness AI without losing your own voice or expertise.
Key Takeaways:
- Use AI prompts to research, analyze, and anticipate audience needs.
- Transform raw ideas into a structured presentation framework.
- Quickly gather data and examples without drowning in sources.
- Generate images, icons, charts, and short videos to reinforce messages.
- Apply AI-powered tools to create polished, branded presentation designs.
Libby Magliolo ,
The Slide Master
SESSION 4 - 3:15 P.M. - 4:00 P.M ET
Back to the Drawing Board: Stakeholder Whispering in Visual Communication
When stakeholders ask for a chart, infographic, or presentation, their requests often reflect what they think they need—not what will truly solve their problem. Too often, communicators act as order-takers, producing visuals that miss the mark. In this session, Bill Shander, author of Stakeholder Whispering, will show you how to go “back to the drawing board” and uncover the underlying needs behind stakeholder requests. By learning to listen more deeply, ask better questions, and reframe the challenge, you’ll create visual communications that don’t just meet the ask—they deliver real impact.
Key Takeaways:
- Uncover True Needs: Learn how to move past surface-level requests and identify what stakeholders actually need.
- Shift from Orders to Outcomes: Stop being an order-taker and start designing visuals that solve problems.
- Apply Stakeholder Whispering: Use this framework to strengthen how you approach data visualization and visual communication.
- Collaborate More Effectively: Build stronger relationships with managers, clients, and colleagues by clarifying goals early.
- Design with Purpose: Ensure your charts, infographics, and visuals create clarity, credibility, and measurable results.
Bill Shander,
BeeHive Media
SESSION 5 - 4:10 P.M. - 5:00 p.m. ET
Measuring Visual Communication: Proving Impact and ROI
Designing engaging visuals is essential—but proving their effectiveness is what ensures continued investment and influence. In this closing session, communications measurement expert Cindy Crescenzo will share practical methods for evaluating the impact of infographics, data visualizations, AI-driven graphics, and presentation decks. You’ll learn how to move beyond vanity metrics to measure comprehension, engagement, and behavior change, and how to connect visual communication directly to business outcomes.
Key Takeaways:
- Define meaningful goals for visual communication campaigns.
- Measure comprehension, retention, and action—not just clicks and views.
- Show how visual communication supports engagement, productivity, and reputation.
- Use surveys, analytics, and A/B testing to evaluate impact.
- Build executive-ready reports that demonstrate ROI and secure buy-in.
Cindy Crescenzo,
Crescenzo Communications
