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VIRTUAL CERTIFICATE COURSE - LIVE VIRTUAL EVENT

HARNESS THE POWER OF VISUAL COMMUNICATION

FROM INFOGRAPHICS TO FULL CONTENT CAMPAIGNS


March 20 & 27, 2025

12:00 - 4:00 p.m. ET


VIEW FULL AGENDA

Event Recording Included with Registration

REGISTER NOW

Visuals speak the language of the mind—simplifying complexity, evoking emotion, and making messages unforgettable."

ABOUT THIS VIRTUAL CERTIFICATE COURSE

Corporate Communicators and PR professionals know that visual storytelling transforms audience engagement. Press releases with visuals get 77% more views, and online visuals drive 200 times more engagement than text.


This two-day virtual workshop equips you with the tools to maximize visual content’s impact. Join expert Amy Balliett for practical strategies to captivate audiences and elevate your brand.

What YOU WILL LEARN

  • Understand the science behind effective visual communication — Gain insights that empower you to create content proven to captivate and engage your audience more effectively.  
  • Master strategies for engaging audiences of all types — Equip yourself with      techniques that resonate with diverse audiences, ensuring your messaging hits the mark every time.
  • Learn essential steps for building a compelling visual strategy — Develop a      roadmap that aligns your visual content with your brand goals, maximizing      impact and consistency.
  • Utilize AI for unified stakeholder vision — Discover how to leverage AI tools to streamline alignment and boost collaboration across teams for more      cohesive campaigns.
  • Apply best practices for infographics, motion graphics, and interactive content     — Elevate your brand storytelling with visuals that inform, engage, and leave lasting impressions on your audience.

Event DATE & TIME

Original Air Date:

Thursday, March 20, 2025 &

Thursday, Match 27, 2025

12:00 p.m. - 4:00 p.m. Eastern Time



Attendees Receive:


  • ON DEMAND RECORDING
  • CERTIFICATE OF COMPLETION 
  • SPEAKER HANDOUTS
  • 8 HOURS OF TRAINING


REGISTER NOW

MEET YOUR INSTRUCTOR

Amy Balliett is a globally recognized expert in visual communication and the founder of Killer Visual Strategies, an industry leader in delivering innovative campaigns for global brands like Microsoft, Boeing, Adobe, and the United Nations. As a sought-after speaker and author, Amy has shared her expertise at renowned conferences like Adobe MAX and Content Marketing World, empowering professionals to elevate their content with visuals that captivate and engage.


With over two decades of experience in marketing, branding, and design, Amy is uniquely equipped to train professionals in marketing, PR, and corporate communications. Her practical, hands-on teaching style, combined with real-world case studies and proven strategies, ensures participants leave with the tools to create compelling visual content that drives results and fosters meaningful connections with their audiences.

Amy Balliett,

Killer Visual Strategies

READ BIO

EVENT AGENDA

Day 1: Foundations of Visual Comms & InfoGRAPHICS

Hour 1: The Science of Visual Communication

  • Introduction to visual communication (viz com) theory
  • History of infographics and data visualization
  • How the brain processes visual information

Hour 2: Infographics – The Good, Bad, and Ugly

  • How to critically analyze infographics
  • Identifying effective and ineffective design elements

Hour 3: Data Visualization Do’s and Don’ts

  • Common data visualization mistakes and how to avoid them
  • Best practices for incorporating data viz in infographics
  • Introduction to Flourish, the data visualization engine behind Canva

Hour 4: Tools for Infographic Creation

  • The importance of custom design
  • When to use Canva vs. Adobe Express (and why Adobe Express is preferred for AI-driven text-to-image capabilities)
  • Why Adobe Illustrator remains the industry standard

Day 2: Practical Application & AI-Enhanced Design

Hour 1: The Infographic Design Process

  • Step-by-step guide to creating an infographic
  • Leveraging Google Gemini & ChatGPT for research and scripting
  • AI tools for image creation (DALL-E & Stable Diffusion vs. Adobe Express & Midjourney)

Hours 2-3: Creating and Editing Images in Midjourney & Adobe Express

  • Comprehensive walkthrough of Midjourney for custom illustrations
  • Ensuring consistency in visual style for infographics and iconography

Hour 4: Bringing It All Together

  • Live demonstration of a full infographic build in Adobe Illustrator
  • Alternative approaches using Canva & Adobe Express
  • Final Q&A and expert tips for professional infographic creation

Register as a individual or team

REGISTER HERE

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